Mr. Jef was an iconic circus star. In childhood, everyone had heroes and idols to look up to and all of us believed in certain myths. We were growing up with the fantasy about iconic pictures of our heroes in which they became timeless. The idea of the artwork is to represent the characteristic iconic image of Mr Jef immersed into the hypnotic liquid that is hiding him from our vision. Are the pictures of today’s icons still powerful and timeless or did the everyday realness of icon’s life (Instagram-Fb) changed our perception about it?